The “Really?” Campaign at UBC

The Really? campaign is a comprehensive approach to discrimination response and violence prevention that draws on the power of peer and cultural influence in society. This model encourages all individuals, regardless of their gender, race, sexual orientation, and socioeconomic status to take on leadership roles at the university and in their communities. Informed by social change theory, this model is one that encourages every individual to be an active witness in their day to day lives and empowers them to take an active role in promoting positive social change.

No more walking away from scenes of discrimination and prejudice, demeaning and stereotypical comments, racist jokes and all those situations we wish we said or did something to help. The really? campaign encourages and empowers  you to step up, and safely respond.

Find out more about the Really? campaign by clicking here or going to

a place of mind, The University of British Columbia

College of Health Disciplines
400-2194 Health Sciences Mall,
Vancouver, BC, V6G 1Z3, Canada
Tel: 604 827-3304

Emergency Procedures | Accessibility | Contact UBC  | © Copyright The University of British Columbia